PRIME Retreat: Feb 19-22, Joshua Tree, CA: Learn More
A continuation of last week’s: PART 1: THE GREAT SHIFT – FROM MAKERS TO WATCHERS
When men stopped making, something vital went missing. Not just from the culture. From our nervous systems. Because being a man isn’t about being in charge or having it all figured out, it’s about engaging reality with your whole being.
And when that engagement is outsourced to screens, brands, and distractions, we lose far more than time.
Here’s what’s quietly being taken from us—and what we must reclaim:
Creativity doesn’t mean being artistic. It means being alive enough to shape something from your experience.
You feel pain? You speak it honestly—that’s creativity.
You see a need? You step in and build—that’s creativity.
You want love? You reach out vulnerably—that’s creativity.
But most men were never taught to do this. Instead, we were handed tools for productivity, not creativity. Tools that optimized us for output, not expression.
So we learned to consume other people’s genius and forgot our own.
We became observers of other men’s risks… and forgot that our own edge is the only one that matters. And here’s the cost: without creativity, you lose contact with your intuition. Your voice. Your soul’s signal.
That ache you feel? It’s not weakness. It’s unused capacity.
There’s a sequence to connection:
This is the path. There’s no shortcut. Without shared effort, there is no shared trust. Without trust, there is no real intimacy. And without intimacy, there is no true community.
This is why so many men feel lonely even when surrounded by others.
We’ve lost the ritual of building together. We don’t stack stones. We don’t share fires. We don’t raise barns, raise songs, or raise each other.
And as a result, we don’t know what it’s like to rely on or be relied upon.
Reclaiming co-creation isn’t sentimental—it’s survival.
Masculine struggle has been hijacked. It’s either glorified (dominate, win, crush) or pathologized (toxic, aggressive, avoid it). But struggle, in its sacred form, is the forge.
It’s the gym, the dojo, the mountain trail, the circle of men. Not where you dominate. But where you wrestle honestly with life.
This kind of arena is almost extinct. In its place, we have digital wars. Arguments in comment threads. Fantasy leagues. Porn simulations. None of it offers the felt friction we need to grow.
So here’s the deeper truth:
If we want to feel alive again, we need to stop outsourcing our struggle.
We need to bring it back into the body, into the room, into real time.
That’s where initiation lives.
That’s where men are made.
SO WHAT CAN YOU DO—RIGHT NOW?
This isn’t about joining a movement. It’s about making a move.
If you want to stop consuming and start creating again, try this:
Because in the end, this isn’t about productivity.
It’s about presence.
And the men who reclaim that—who stop watching and start making—don’t just find connection.
They find themselves.